Top 12 Tips To Writing Effective
Google AdWords Select Ads
By Michael Wong
In this article I show you my top twelve tips for creating effective Google AdWords Select ads [https://adwords.google.com/select/].
I've been testing the Google pay per click advertising system for a while, with much success. These tips will help you create ads that generate higher click through rates, and lower cost per click.
1. Target The Right Audience
Target the right audience by selecting the language and countries that you want to target. For example, I exclude all countries where English is not understood by a large percentage of the population.
2. Refine Your Keywords
Use square brackets "[...]" around your keyword/s.
For example:
[google]
[google adwords]
Your ad will only show when the search is for the exact keyword phrase you have included within the brackets.
The ad will not show for searches that include other keywords. In our example, this would be for searches such as "google search," or "google news."
3. Test Multiple Ads Simultaneously
Always test 2 (or more) ads simultaneously. This is what is known in the print industry as an A/B split test.
Find out which one produces the higher click through ratio. Then replace the weaker performing ad with a new one.
Continue this process in your never-ending quest to get the highest click through ratio possible.
4. Track The Return-On-Investment Of Each Ad
Google tracks the click through ratio of each ad. But it doesn't track the conversion ratio.
Use a special tracking link in each ad to track its conversion ratio. For example, you could attach each ad with an affiliate tracking system link. Make sure each ad produces a return-on-investment.
5. Include Targeted Keywords In Your Ad
Include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad.
When people scan search results, they look for the keywords they have entered. Searched keywords highlighted in bold certainly help to catch the user's attention. For this reason, ads with searched keywords usually perform better than ones without.
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6. Sell The Benefits
Spell out one or more major benefit in your ad. For example, make more money, stay younger looking, lose weight, get healthier, live happier, etc.
7. Include Attention Grabbing Words In Your Ad
Start your headline with an attention grabbing word. For example, "Free:, New:, Sale:, etc." Make sure you stay within Google's editorial guidelines
[https://adwords.google.com/select/guidelines.html].
8. Use Words That Provoke Emotion & Enthusiasm
Use power words or call-to-action phrases that provoke emotion, enthusiasm and a response.
Here are some examples of power words:
free, cheap, sale, special offer, time limited offer, tricks, you, tips, enhance, discover, fact, learn, at last, free shipping, etc.
Here are some examples of call-to-action phrases:
* Buy Today - Save 50%
* Download Free Trial Now
* Sale Ends Tomorrow
Make sure the phrase specific to your business, otherwise Google may reject the phrase.
9. Sell Your USP (Unique Selling Proposition)
What makes your product or service better, or different, from the competition? Spell them out in your ad.
For example, one of Amazon.com's first taglines was "Earth's Biggest Bookstore." That's a powerful USP!
10. Link To Relevant Landing Pages
If an ad is for a specific product or service, create a landing page for the ad. Include relevant and useful information to convert the customer. Generally, a well designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page.
11. Remove Common Words
Remove common words, such as "a, an, in, on, it, of, etc." Remove every word that does not absolutely need to be in the ad. Make every word count.
12. Deter Freebie Hunters
Deter freebie hunters by including the price of the product or service at the end of the ad. This will improve your overall conversion ratio and lower your average customer acquisition cost.
This may reduce your click through ratio, but that's OK. After all, you're not trying to target every body, only potential customers. In most cases, freebie hunters will never become paying customers.
Conclusion
Remember that advertising is a never-ending series of tests. Always track your ads. Never stop testing different keywords and ads to improve your conversion ratio and lower your customer acquisition cost.
Advertising in Google's AdWords Select [https://adwords.google.com/select/] advertising system works. It may not necessarily produce as many visitors as Overture, but the click through cost can be lower.
Master the art of advertising in Google, and you could outsmart the competitor who's always outbidding you in Overture.
[http://www.overture.com] ;o)
2007年10月18日星期四
Make Money with Google AdWords - Affiliate Marketing
In my last article I touched on a few different ways to make money online. One of the simplest ways to do this is to use Google AdWords to market products for which you are an affiliate.
One of the best affiliate programs available is ClickBank. They have hundreds of items available for affiliate marketing. They don't allow any products that aren't digital, available for immediate download. It takes only a few minutes to get signed up as an affiliate, and it costs nothing. The signup form is here.
Once you have an affiliate account with ClickBank, you need to log in, and find a product you want to market. This can be done at the ClickBank Marketplace. The products are ranked using a proprietary system designed by ClickBank. This system attempts to place the products most likely to make you money at the top of the list. It takes into consideration several factors, including previous sales trends, and conversion rates. (A conversion rate is the percentage of visitors who are referred to a site that actually purchase the product described).
Go to the marketplace, and pick a product you'd like to market. Look at the product's home page, and decide whether it's something you think people will be interested in. Look at the cost of the product, and the percentage commission you will earn for sales. Obviously the higher the commission the better, but picking a product that sells well is more important than picking a product with a high commission. Once you've found your product, click the link that says "Earn X%". This will pop up a window telling you what your affiliate link should be for this seller. Copy the link down, and save it for the time being.
Next you need to find a way to get people to click this link. As you may have guessed by now, Google's AdWords program is the easiest way to get started. The other option is to start your own web site, but this takes some time and quite a bit more effort. I'll cover some of these topics in coming articles. For now we'll focus on AdWords.
First, you'll need to sign up for an AdWords account. Go to the main AdWords site and click the button labeled "Click to begin". You'll need to tell Google a few things about your target market, and then you can create an ad. I'll go into more detail about how to create the perfect ad a bit later, but for now I'll focus on a few important things. First, make sure you read the Editorial Guidelines for AdWords. There's a link on the page where you're setting up your ad. One thing to note is that Google requires you to put the word "Affiliate" or "Aff." in your ad so people know you're an affiliate. You also can't do things like use a bunch of exclamation marks or type your ad all in caps. There's an automated review process which will catch most of these errors, and a human review process which will catch most things not caught by the automated review.
Enough of what not to do. Try to make your ad eye-catching, without violating the guidelines. Use active verbs, and make sure you use relevant keywords you think potential customers might be searching for. Google will highlight keywords in your ad when they're part of the user's search phrase.
Once you've created your ad text and gotten past the automated review, you're ready to choose keywords. Choose the keywords you think are most relevant to your product. Even if you can create an ad with a fantastic click through rating that drives hordes of people to your affiliate link, you won't make any money unless those people actually buy the product. Type in some keywords, and use the "Keyword Tool" on the right hand side of the page to get suggestions from Google. Also think about common misspellings for keywords. This can be a good way to get some cheap clicks that are still relevant.
You'll next have to determine how much you are willing to pay. The best strategy is to start out small. Spending even $10 per day can give you an idea of what might work and what might not. Once you have an ad that's working, and you've made a couple of sales, you can increase your max cost per day. Keep in mind that if you have high demand keywords, and a low maximum Cost Per Click, your ad may never get shown, or it may be shown on page 99 of the Google results. You need to find a balance between paying $5 for a single click, and not having your ad shown at all. Usually the "recommendations" made by Google are way too high, and will cause you to go broke in a hurry.
Almost done now. You'll now need to finish signing up for your account. You'll need a credit card so Google can charge you when your ads are clicked. They'll add everything up and charge you once per month or so for all of your clicks. Do be careful about spending your entire budget on the first day. You'll need a couple weeks at least to try to evaluate what works and what doesn't. Don't be afraid to start small, and work your way up slowly to making more sales.
Stay tuned to workfromhomespot.com for even more details on choosing ClickBank products, choosing AdWords keywords, and other more advanced topics.
One of the best affiliate programs available is ClickBank. They have hundreds of items available for affiliate marketing. They don't allow any products that aren't digital, available for immediate download. It takes only a few minutes to get signed up as an affiliate, and it costs nothing. The signup form is here.
Once you have an affiliate account with ClickBank, you need to log in, and find a product you want to market. This can be done at the ClickBank Marketplace. The products are ranked using a proprietary system designed by ClickBank. This system attempts to place the products most likely to make you money at the top of the list. It takes into consideration several factors, including previous sales trends, and conversion rates. (A conversion rate is the percentage of visitors who are referred to a site that actually purchase the product described).
Go to the marketplace, and pick a product you'd like to market. Look at the product's home page, and decide whether it's something you think people will be interested in. Look at the cost of the product, and the percentage commission you will earn for sales. Obviously the higher the commission the better, but picking a product that sells well is more important than picking a product with a high commission. Once you've found your product, click the link that says "Earn X%". This will pop up a window telling you what your affiliate link should be for this seller. Copy the link down, and save it for the time being.
Next you need to find a way to get people to click this link. As you may have guessed by now, Google's AdWords program is the easiest way to get started. The other option is to start your own web site, but this takes some time and quite a bit more effort. I'll cover some of these topics in coming articles. For now we'll focus on AdWords.
First, you'll need to sign up for an AdWords account. Go to the main AdWords site and click the button labeled "Click to begin". You'll need to tell Google a few things about your target market, and then you can create an ad. I'll go into more detail about how to create the perfect ad a bit later, but for now I'll focus on a few important things. First, make sure you read the Editorial Guidelines for AdWords. There's a link on the page where you're setting up your ad. One thing to note is that Google requires you to put the word "Affiliate" or "Aff." in your ad so people know you're an affiliate. You also can't do things like use a bunch of exclamation marks or type your ad all in caps. There's an automated review process which will catch most of these errors, and a human review process which will catch most things not caught by the automated review.
Enough of what not to do. Try to make your ad eye-catching, without violating the guidelines. Use active verbs, and make sure you use relevant keywords you think potential customers might be searching for. Google will highlight keywords in your ad when they're part of the user's search phrase.
Once you've created your ad text and gotten past the automated review, you're ready to choose keywords. Choose the keywords you think are most relevant to your product. Even if you can create an ad with a fantastic click through rating that drives hordes of people to your affiliate link, you won't make any money unless those people actually buy the product. Type in some keywords, and use the "Keyword Tool" on the right hand side of the page to get suggestions from Google. Also think about common misspellings for keywords. This can be a good way to get some cheap clicks that are still relevant.
You'll next have to determine how much you are willing to pay. The best strategy is to start out small. Spending even $10 per day can give you an idea of what might work and what might not. Once you have an ad that's working, and you've made a couple of sales, you can increase your max cost per day. Keep in mind that if you have high demand keywords, and a low maximum Cost Per Click, your ad may never get shown, or it may be shown on page 99 of the Google results. You need to find a balance between paying $5 for a single click, and not having your ad shown at all. Usually the "recommendations" made by Google are way too high, and will cause you to go broke in a hurry.
Almost done now. You'll now need to finish signing up for your account. You'll need a credit card so Google can charge you when your ads are clicked. They'll add everything up and charge you once per month or so for all of your clicks. Do be careful about spending your entire budget on the first day. You'll need a couple weeks at least to try to evaluate what works and what doesn't. Don't be afraid to start small, and work your way up slowly to making more sales.
Stay tuned to workfromhomespot.com for even more details on choosing ClickBank products, choosing AdWords keywords, and other more advanced topics.
How Do You Export Your Google AdWords Campaign
When upgrading to Yahoo!'s new Panama release, many are opting to use their Google AdWords structure as opposed to converting from their Overture campaigns. Why? Because AdWords, in structure, is more similar to Panama than is Overture. So the first step is to export your Google AdWords campaign and then send it off to Yahoo! to import for you.
How does one export their ads from Google? A WebmasterWorld thread has the answer.
The first step is to download Google AdWords Editor because this desktop product gives you the best ability to export your data from Google.
Then you can follow these steps to export your data from Google. I assume you use the export to CSV option.
Use Export to CSV to show your account and changes to someone without AdWords Editor, or if you simply need access to a file with your current account data, including your unposted changes. To export as a .csv file, follow these steps:
Go to the File Menu > Export to CSV. You can either download the whole account or the campaign or ad group that is currently selected in the tree view.
Select the location where you'd like to save your snapshot, change the file name if desired, and click Save.
For the best view of your account data, open Excel, then go to the File Menu and open your exported file.
Then you ask Yahoo! to upload the data for you. If they say no, show them that they said they would at Yahoo! To Offer One Time Free Bulk Keyword Upload To Customers.
Forum discussion at WebmasterWorld.
How does one export their ads from Google? A WebmasterWorld thread has the answer.
The first step is to download Google AdWords Editor because this desktop product gives you the best ability to export your data from Google.
Then you can follow these steps to export your data from Google. I assume you use the export to CSV option.
Use Export to CSV to show your account and changes to someone without AdWords Editor, or if you simply need access to a file with your current account data, including your unposted changes. To export as a .csv file, follow these steps:
Go to the File Menu > Export to CSV. You can either download the whole account or the campaign or ad group that is currently selected in the tree view.
Select the location where you'd like to save your snapshot, change the file name if desired, and click Save.
For the best view of your account data, open Excel, then go to the File Menu and open your exported file.
Then you ask Yahoo! to upload the data for you. If they say no, show them that they said they would at Yahoo! To Offer One Time Free Bulk Keyword Upload To Customers.
Forum discussion at WebmasterWorld.
How to Set Up a Successful Google AdWords Campaign
If you are looking for a fast way to market your products
or business, then Google AdWords is a great solution. You
can set up an AdWords campaign within a few minutes and be
making good money within days.
What is Google AdWords?
These are small pay per click ads that are displayed on the
right side of Google search results. The ads provide highly
targeted text or image ads based on what words people use
to search for your product.
Steps involved in setting up an AdWords campaign?
1. Read an overview of Google AdWords to become familiar
with how it works.
2. Find a product, service to promote that is in high
demand. This can be an affiliate product or one of your own
products. Don't create and promote a product which has no
demand. Do your keyword research first.
3. Keyword research - try to think of the main keywords
people would enter into a search engine that is related to
your product. Then use the keyword research tools below to
see how many times these keywords have been searched on
in last month. Also research alternative or similar keywords.
Google Adwords Suggestion Tool
Overture Suggestion Tool
Wordtracker
4. Create ad groups - create an ad group for each main
keyword or keyword phrase. Use Wordtracker to research
another 10 to 20 keywords related to your main keyword.
This will enable you to target people who are specifically
using those words for searching. Now you can create a
number of different ad groups for each main keyword.
5. Check the number of AdWords campaigns - enter any of
your main keywords in the Google search engine and see how
many ads are displayed on the right side of the search
results. This will tell you how many AdWord campaigns are
running already. If there are only a few Google Ads displayed
and your targeted keyword is in high demand (high number of
searches), you have the potential to create a winning ad
campaign.
6. Write your ad copy - look at the ads people are already
using on Google to give you an idea of how to write them.
Use your main keyword or keyword phrase in the title of
your ad copy. You may even be able to include other
keywords within the body of your ad. Here's an example of a
typical ad:
Effective Web Site Promotion
Promotion strategies for
marketing your product or service
isitebuild.com/web-site-promotion
You can write three lines of ad text with a total of 95
characters. The Display URL has a 35-character limit. The
Destination URL can be up to 1,024 characters and is the
actual web page users will land on after they click on your
ad.
Write different ad copy for each of your ad groups. You
never know which one will pull the best.
7. Create a Google AdWords account - there is a US$5.00
activation fee for Google AdWords. After that, you decide
how much you are willing to pay per click and per day. You
can choose a maximum cost-per-click (CPC) from US$0.05 -
US$50 and set a daily budget as low as 5 cents USD or as
high as you want.
For example, if you set your daily budget for $50/day/ad at
10 cents/click, you will get a maximum of 500 clicks/ad.
Once you have reached your limit for that day, Google will
automatically suspend running your ad until next day.
8. Test and monitor your AdWord campaigns - start with 3 ad
groups, then keep the other ad groups for later as you
monitor your current campaign. Make the necessary changes
to your ad copy, keywords or bid prices to improve your
clickthrough rate. Google automatically tracks the clickthrough
rate for each of your ads.
To identify how many of your customers clicked through to
your site from your Google AdWords ad, use a unique tracking
URL for each ad. This will also give you an indication which
ads and keywords converted the most clicks to sales.
To use tracking URLs, just place the following parameter at
the end of your URL: ?referrer=source.
Example: If your URL is: www.your-domain.com, your tracking
URL could be www.your-domain.com/?referrer=Google
Once you've created your tracking URLs, you can get your
traffic data from your Web server logs or from third party
tracking software. Your log file has an entry for each
click to your site. Just count the entries where "Google"
(or another source reference) appears in the referring URL.
The tracking software I use is Adtrackz
Here you can set up any number ad tracking campaigns and
easily view them all on one page.
If you follow these guidelines for creating your Google
AdWords campaign, you can quickly attract thousands of
visitors to your web site or affiliate program and generate
instant sales.
or business, then Google AdWords is a great solution. You
can set up an AdWords campaign within a few minutes and be
making good money within days.
What is Google AdWords?
These are small pay per click ads that are displayed on the
right side of Google search results. The ads provide highly
targeted text or image ads based on what words people use
to search for your product.
Steps involved in setting up an AdWords campaign?
1. Read an overview of Google AdWords to become familiar
with how it works.
2. Find a product, service to promote that is in high
demand. This can be an affiliate product or one of your own
products. Don't create and promote a product which has no
demand. Do your keyword research first.
3. Keyword research - try to think of the main keywords
people would enter into a search engine that is related to
your product. Then use the keyword research tools below to
see how many times these keywords have been searched on
in last month. Also research alternative or similar keywords.
Google Adwords Suggestion Tool
Overture Suggestion Tool
Wordtracker
4. Create ad groups - create an ad group for each main
keyword or keyword phrase. Use Wordtracker to research
another 10 to 20 keywords related to your main keyword.
This will enable you to target people who are specifically
using those words for searching. Now you can create a
number of different ad groups for each main keyword.
5. Check the number of AdWords campaigns - enter any of
your main keywords in the Google search engine and see how
many ads are displayed on the right side of the search
results. This will tell you how many AdWord campaigns are
running already. If there are only a few Google Ads displayed
and your targeted keyword is in high demand (high number of
searches), you have the potential to create a winning ad
campaign.
6. Write your ad copy - look at the ads people are already
using on Google to give you an idea of how to write them.
Use your main keyword or keyword phrase in the title of
your ad copy. You may even be able to include other
keywords within the body of your ad. Here's an example of a
typical ad:
Effective Web Site Promotion
Promotion strategies for
marketing your product or service
isitebuild.com/web-site-promotion
You can write three lines of ad text with a total of 95
characters. The Display URL has a 35-character limit. The
Destination URL can be up to 1,024 characters and is the
actual web page users will land on after they click on your
ad.
Write different ad copy for each of your ad groups. You
never know which one will pull the best.
7. Create a Google AdWords account - there is a US$5.00
activation fee for Google AdWords. After that, you decide
how much you are willing to pay per click and per day. You
can choose a maximum cost-per-click (CPC) from US$0.05 -
US$50 and set a daily budget as low as 5 cents USD or as
high as you want.
For example, if you set your daily budget for $50/day/ad at
10 cents/click, you will get a maximum of 500 clicks/ad.
Once you have reached your limit for that day, Google will
automatically suspend running your ad until next day.
8. Test and monitor your AdWord campaigns - start with 3 ad
groups, then keep the other ad groups for later as you
monitor your current campaign. Make the necessary changes
to your ad copy, keywords or bid prices to improve your
clickthrough rate. Google automatically tracks the clickthrough
rate for each of your ads.
To identify how many of your customers clicked through to
your site from your Google AdWords ad, use a unique tracking
URL for each ad. This will also give you an indication which
ads and keywords converted the most clicks to sales.
To use tracking URLs, just place the following parameter at
the end of your URL: ?referrer=source.
Example: If your URL is: www.your-domain.com, your tracking
URL could be www.your-domain.com/?referrer=Google
Once you've created your tracking URLs, you can get your
traffic data from your Web server logs or from third party
tracking software. Your log file has an entry for each
click to your site. Just count the entries where "Google"
(or another source reference) appears in the referring URL.
The tracking software I use is Adtrackz
Here you can set up any number ad tracking campaigns and
easily view them all on one page.
If you follow these guidelines for creating your Google
AdWords campaign, you can quickly attract thousands of
visitors to your web site or affiliate program and generate
instant sales.
10 Best Wordpress Plugins for Google Adsense
Google Adsense has become the most popular online contextual advertising program. Wordpress allows bloggers to easily integrate Google Adsense inside wordpress using plugins. Listed below are 10 best Adsense plugins which help you work smarter with wordpress.
Adsense Deluxe - offers advanced options for managing the automatic insertion of Google AdSense or Yahoo Publisher Network (YPN) ads to your WordPress posts. Adsense Deluxe+ claims to have a an improved ad limiting algorithm.
Adsense Injection - inserts Adsense code randomly into a pre-existing blog.
Adsense Inline - inserts Google adsense in blog posts
Adsense Beautifier - makes your Adsense look beautiful by placing images beside them to increase your clicks (CTR) and subsequent Adsense earnings.
AdSense Widget for WordPress Sidebar - Google AdSense widget designed for the new WordPress Sidebar Widgets plug-in.
MightyAdsense - allows you to host the code in wordpress without having to modify the templates. Ads are displayed in post item and you can specify how many blocks its going to show up in a page.
AdRotator Wordpress Plugin - rotates your adsense ads with other affiliate programs like Chitika Eminimalls wherever you want. Helps to reduce ad blindness and test different ad formats and affiliate programs.
Adsense Earnings Wordpress Plugin - displays your adsense earning details within wordpress admin panel.
WP-AdsenseProfit - shows your profit from the adsense program to the public by adding a simple call to the function in your template.
AdSense Sharing Revenue and Earnings System - allows you to view your adsense earnings and share your adsense impressions with your friends and co-authors.
Author Adsense Wordpress Plugin - allows blog authors to enter their Google Adsense Publisher ID and have ads displayed on their own posts generating revenue. Admin can set the ratio of author’s ads to admin ads.
Adsense Deluxe - offers advanced options for managing the automatic insertion of Google AdSense or Yahoo Publisher Network (YPN) ads to your WordPress posts. Adsense Deluxe+ claims to have a an improved ad limiting algorithm.
Adsense Injection - inserts Adsense code randomly into a pre-existing blog.
Adsense Inline - inserts Google adsense in blog posts
Adsense Beautifier - makes your Adsense look beautiful by placing images beside them to increase your clicks (CTR) and subsequent Adsense earnings.
AdSense Widget for WordPress Sidebar - Google AdSense widget designed for the new WordPress Sidebar Widgets plug-in.
MightyAdsense - allows you to host the code in wordpress without having to modify the templates. Ads are displayed in post item and you can specify how many blocks its going to show up in a page.
AdRotator Wordpress Plugin - rotates your adsense ads with other affiliate programs like Chitika Eminimalls wherever you want. Helps to reduce ad blindness and test different ad formats and affiliate programs.
Adsense Earnings Wordpress Plugin - displays your adsense earning details within wordpress admin panel.
WP-AdsenseProfit - shows your profit from the adsense program to the public by adding a simple call to the function in your template.
AdSense Sharing Revenue and Earnings System - allows you to view your adsense earnings and share your adsense impressions with your friends and co-authors.
Author Adsense Wordpress Plugin - allows blog authors to enter their Google Adsense Publisher ID and have ads displayed on their own posts generating revenue. Admin can set the ratio of author’s ads to admin ads.
Google Adsense（Google网站联盟）广告申请指南
Google AdSense 是一种获取收入的快速简便的方法，适合于各种规模的网站发布商。它可以在网站的内容网页上展示相关性较高的 Google 广告，并且这些广告不会过分夸张醒目。由于所展示的广告同用户在您的网站上查找的内容相关，因此，最终您的内容网页不仅会为您带来经济效益，还能够得以充实。
一、注册Google AdSense
如果以前注册过Google AdWords（Google广告词——对关键字进行右侧付费推广）那么就能使用您的Google AdWords密码登录，开通Google AdSense了。
Google提示不支持中文，注册时填写拼音
需要填写
您输入的帐户信息如下：（XX代表隐藏站长的信息）
收款人：Wang Xiaobo或Xiaobo Wang（这个信息一定不能错，一旦提交永远不得更改。姓、名顺序可以按中文习惯，也可以按英语习惯颠倒过来）地址：Room 102, Building 3地址（延续）：Hua Xi Cun 2#城市：Nanjing州、省或地区：Jiangsu邮政编码：210000国家/地区：中国电话：+86-25-85412654（注意：国家代码和区号前不要加0）产品：AdSense for content（针对内容的AdSense）和AdSense for search（针对搜索的AdSense）网站：www.XXX.com网站语言：中文（简体）
请在继续前确认所有信息都是正确的。在此之后不能更改付款人姓名或国家/地区名称。
二、等待Google来信
等了两天，Google来信如下：
标题：欢迎光临_Google_AdSense祝贺您！
您的 Google AdSense 申请已得到批准。现在，您可以启用帐户，几分钟后就会开始向您的网站投放 Google 广告和提供 AdSense for search （针对搜索的AdSense）。
第 1 步：启用帐户。请访问 https://www.google.com/adsense?hl=zh_CN，然后使用申请中所提交的电子邮件地址和密码登录到自己的帐户，并选择同意 AdSense 条款。
第 2 步：将 AdSense 代码粘贴到您的网页。只需按照“广告布局代码”页和“搜索代码”页中的说明进行*作，即可将 Google 代码复制并粘贴到您的网站中。几分钟后就会开始向您的网站投放 Google 广告和提供 AdSense for search。
第 3 步：查看结果。广告开始投放后，您就可以通过自己帐户中的在线报告随时查看收入情况。请注意，如果您的网站中包含以下任一内容，都有可能无法从 AdSense 中获得最大收入：* robots.txt* 框架* 表单与动态内容* 过多的图像* 要求登录和输入密码
有关针对此计划优化网站的更多技术指南与建议，请访问：https://www.google.com/adsense/faq-tech?hl=zh_CN
重要注意事项：* 如果 Google 尚未抓取您的网站，则可能需要数小时才能看到有针对性的广告。您在此期间可能会看到公益广告（这些广告无法为您带来任何收入）。
* 如果您的网页还未列入 Google 搜索的索引中，Google 将不能返回SiteSearch 结果。请注意将 SiteSearch 添加至任何网页，都不会使此网页进入我们漫游器的等待抓取队列。如果您希望采用手动方式将贵网站的主要网址添加到我们的抓取索引，则可以通过
http://www.google.com/intl/zh-CN/addurl.html进行这一*作。采用这一方式提交贵网站不能确保网站一定会被加入到 Google 索引中。
* 网站发布商或由发布商征召的第三方不得采用人为方式或通过漫游器产生欺诈性点击（恶意点击）。点击自己网站上的广告有违此政策，所以请不要因任何原因点击这些广告。我们会监控所有的 AdSense 活动，并且会停用违反此政策的任何发布商的帐户。详细信息，请参阅 Google AdSense 条款，地址是：https://www.google.com/adsense/localized-terms?hl=zh_CN
有什么问题？请随时与我们联系，我们的电子邮件地址是 adsense-zhs@google.com。
欢迎光临 Google AdSense。我们热切期盼能够帮助您全面发挥贵网站的创收潜力。
Google 小组敬上
三、登录设置，获取代码
为了让大家登录方便，首页放了个Google AdSense登录的地址，可以直接点击。
由于Google的中文意思表达不明确，并且Google对于很多细节都避而不谈，所以dan迷茫了两天。通过几天的试验和询问朋友，终于明白很多东西。
Google AdSense分为AdSense广告和AdSense搜索。AdSense广告就是放google的广告条；AdSense搜索就是提供个性化颜色的Google搜索，上面有时会出现广告条。也就是说，只有点击广告条才能赚钱，否则显示得再多也是徒劳！
进入“广告设置”栏目。可以设置“广告颜色”等细节，最后生成一段代码，比如
省略
然后你就粘贴到你的网页上就可以了。
在“搜索设置”栏目中，设置后又能得到一段代码
省略
同样，粘贴即可。
四、上传网页
上传后，并不能马上显示广告，有的可能要过段时间才行。有的则显示没有任何收入的公益广告！根据Google的流程来看是这样的：
网页执行JavaScript程序，Google服务器来抓当前的网页，然后Google服务器分析网页内容，在你的网页上显示相关的广告。看来Google AdSense的确很聪明。
五、查询收入
Google AdSense是每4个小时更新一次点击记录。加上美国时间比中国时间晚12小时，所以再查询时不要疑惑。前天有3个点击，前两个赚了0.44美元，第3个外国广告的点击居然有6美元！不过，昨天看了一下统计，居然变成了每个点击0.04美元。不知道Google的浮动算法是什么，Google对于AdSense的很多东西都是保密的。
六、Google AdSense支付
当你的广告费满100美元时，Google会寄支票给你。带上支票和身份证。另外带点钱（100元就够了），去中国银行办理光票托收手续（这种支票并不是那种凭身份证就能去银行取钱的那种，所以叫“光票”）。
首先，支票背面的指定位置需要你的签名，签名要和正面收款人的一致（别担心，银行工作人员都会告诉你的啦~~）；
其次，您需要向银行交纳一定的手续费和支票的邮寄费（支票要寄到国外银行）,所收费用根据各地情况而不同。邮寄费一般为10——12元人民币不等，手续费一般为支票金额的0.1%（不足10元按10元交纳）；
再次，留下您的联系电话，将收据收好，大约1个月之后，银行会电话通知您款已到帐。
最后，拿着您的收据和身份证再到外币柜台，这时您就可以见到您的美元了！（注：如果直接把美圆存到银行，要比把美圆取出，然后再存的利率要高一些~~）
注意：有的公司的支票是有有效期的，所以要尽快办理托收手续！比如，票面上标注“VOID AFTER 90 DAYS”表示支票在90天内有效。
七、疑问
Q: Google同意将代码放到多个网站上吗？A: 虽然申请时填了一个网址，但是Google给了你一段代码，里面有你的 ID号，所以可以放在多个网站上。
Q: 如何避免Goolge的公益广告？A: 公益广告是不可避免的，Google允许你在应该显示公益广告时换成你自己的广告
Google广告联盟是现在信誉最好的广告提供商之一。
一、注册Google AdSense
如果以前注册过Google AdWords（Google广告词——对关键字进行右侧付费推广）那么就能使用您的Google AdWords密码登录，开通Google AdSense了。
Google提示不支持中文，注册时填写拼音
需要填写
您输入的帐户信息如下：（XX代表隐藏站长的信息）
收款人：Wang Xiaobo或Xiaobo Wang（这个信息一定不能错，一旦提交永远不得更改。姓、名顺序可以按中文习惯，也可以按英语习惯颠倒过来）地址：Room 102, Building 3地址（延续）：Hua Xi Cun 2#城市：Nanjing州、省或地区：Jiangsu邮政编码：210000国家/地区：中国电话：+86-25-85412654（注意：国家代码和区号前不要加0）产品：AdSense for content（针对内容的AdSense）和AdSense for search（针对搜索的AdSense）网站：www.XXX.com网站语言：中文（简体）
请在继续前确认所有信息都是正确的。在此之后不能更改付款人姓名或国家/地区名称。
二、等待Google来信
等了两天，Google来信如下：
标题：欢迎光临_Google_AdSense祝贺您！
您的 Google AdSense 申请已得到批准。现在，您可以启用帐户，几分钟后就会开始向您的网站投放 Google 广告和提供 AdSense for search （针对搜索的AdSense）。
第 1 步：启用帐户。请访问 https://www.google.com/adsense?hl=zh_CN，然后使用申请中所提交的电子邮件地址和密码登录到自己的帐户，并选择同意 AdSense 条款。
第 2 步：将 AdSense 代码粘贴到您的网页。只需按照“广告布局代码”页和“搜索代码”页中的说明进行*作，即可将 Google 代码复制并粘贴到您的网站中。几分钟后就会开始向您的网站投放 Google 广告和提供 AdSense for search。
第 3 步：查看结果。广告开始投放后，您就可以通过自己帐户中的在线报告随时查看收入情况。请注意，如果您的网站中包含以下任一内容，都有可能无法从 AdSense 中获得最大收入：* robots.txt* 框架* 表单与动态内容* 过多的图像* 要求登录和输入密码
有关针对此计划优化网站的更多技术指南与建议，请访问：https://www.google.com/adsense/faq-tech?hl=zh_CN
重要注意事项：* 如果 Google 尚未抓取您的网站，则可能需要数小时才能看到有针对性的广告。您在此期间可能会看到公益广告（这些广告无法为您带来任何收入）。
* 如果您的网页还未列入 Google 搜索的索引中，Google 将不能返回SiteSearch 结果。请注意将 SiteSearch 添加至任何网页，都不会使此网页进入我们漫游器的等待抓取队列。如果您希望采用手动方式将贵网站的主要网址添加到我们的抓取索引，则可以通过
http://www.google.com/intl/zh-CN/addurl.html进行这一*作。采用这一方式提交贵网站不能确保网站一定会被加入到 Google 索引中。
* 网站发布商或由发布商征召的第三方不得采用人为方式或通过漫游器产生欺诈性点击（恶意点击）。点击自己网站上的广告有违此政策，所以请不要因任何原因点击这些广告。我们会监控所有的 AdSense 活动，并且会停用违反此政策的任何发布商的帐户。详细信息，请参阅 Google AdSense 条款，地址是：https://www.google.com/adsense/localized-terms?hl=zh_CN
有什么问题？请随时与我们联系，我们的电子邮件地址是 adsense-zhs@google.com。
欢迎光临 Google AdSense。我们热切期盼能够帮助您全面发挥贵网站的创收潜力。
Google 小组敬上
三、登录设置，获取代码
为了让大家登录方便，首页放了个Google AdSense登录的地址，可以直接点击。
由于Google的中文意思表达不明确，并且Google对于很多细节都避而不谈，所以dan迷茫了两天。通过几天的试验和询问朋友，终于明白很多东西。
Google AdSense分为AdSense广告和AdSense搜索。AdSense广告就是放google的广告条；AdSense搜索就是提供个性化颜色的Google搜索，上面有时会出现广告条。也就是说，只有点击广告条才能赚钱，否则显示得再多也是徒劳！
进入“广告设置”栏目。可以设置“广告颜色”等细节，最后生成一段代码，比如
省略
然后你就粘贴到你的网页上就可以了。
在“搜索设置”栏目中，设置后又能得到一段代码
省略
同样，粘贴即可。
四、上传网页
上传后，并不能马上显示广告，有的可能要过段时间才行。有的则显示没有任何收入的公益广告！根据Google的流程来看是这样的：
网页执行JavaScript程序，Google服务器来抓当前的网页，然后Google服务器分析网页内容，在你的网页上显示相关的广告。看来Google AdSense的确很聪明。
五、查询收入
Google AdSense是每4个小时更新一次点击记录。加上美国时间比中国时间晚12小时，所以再查询时不要疑惑。前天有3个点击，前两个赚了0.44美元，第3个外国广告的点击居然有6美元！不过，昨天看了一下统计，居然变成了每个点击0.04美元。不知道Google的浮动算法是什么，Google对于AdSense的很多东西都是保密的。
六、Google AdSense支付
当你的广告费满100美元时，Google会寄支票给你。带上支票和身份证。另外带点钱（100元就够了），去中国银行办理光票托收手续（这种支票并不是那种凭身份证就能去银行取钱的那种，所以叫“光票”）。
首先，支票背面的指定位置需要你的签名，签名要和正面收款人的一致（别担心，银行工作人员都会告诉你的啦~~）；
其次，您需要向银行交纳一定的手续费和支票的邮寄费（支票要寄到国外银行）,所收费用根据各地情况而不同。邮寄费一般为10——12元人民币不等，手续费一般为支票金额的0.1%（不足10元按10元交纳）；
再次，留下您的联系电话，将收据收好，大约1个月之后，银行会电话通知您款已到帐。
最后，拿着您的收据和身份证再到外币柜台，这时您就可以见到您的美元了！（注：如果直接把美圆存到银行，要比把美圆取出，然后再存的利率要高一些~~）
注意：有的公司的支票是有有效期的，所以要尽快办理托收手续！比如，票面上标注“VOID AFTER 90 DAYS”表示支票在90天内有效。
七、疑问
Q: Google同意将代码放到多个网站上吗？A: 虽然申请时填了一个网址，但是Google给了你一段代码，里面有你的 ID号，所以可以放在多个网站上。
Q: 如何避免Goolge的公益广告？A: 公益广告是不可避免的，Google允许你在应该显示公益广告时换成你自己的广告
Google广告联盟是现在信誉最好的广告提供商之一。
1.Build your site
Do you want to build a site ,it's very simple ,you have two things to do ,the first one is buy a domain mame ,it's you site name ,and the second is the website to design .
Here I have some advise to your
1. choose a domain company you have to buy your domain name
1.http://www.godaddy.com/
2.http://www.rodopi.com/
3.http://www.domainexpress.co.uk/
4.http://www.active-domain.com/
5.http://www.buydomains.com/
2.webdesign
you can do it your self or go to http://www.godaddy.com or some other site to find some more informations.
Here I have some advise to your
1. choose a domain company you have to buy your domain name
1.http://www.godaddy.com/
2.http://www.rodopi.com/
3.http://www.domainexpress.co.uk/
4.http://www.active-domain.com/
5.http://www.buydomains.com/
2.webdesign
you can do it your self or go to http://www.godaddy.com or some other site to find some more informations.
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